Treat the symptom, and the problem comes back.
Real executive experience. Root-to-Result® discipline. Together, we get beneath what’s happening – and focus on what will actually make the difference.
Meet Craig Pattison
FCIPD
I bring together senior executive experience, commercially focused advisory and coaching, underpinned by my Root-to-Result® methodology.
Before founding my own business, I held executive and senior leadership roles in listed, private-equity-backed and regulated environments, including dual responsibility as Chief People Officer and Chief Technology Officer.
I’ve sat where many of my clients sit, making difficult decisions, leading through growth and transformation, and being accountable to CEOs and boards for the outcomes.
Today, I bring that operator’s perspective from outside the system. I ask the questions others may avoid, challenge assumptions and help leaders and leadership teams understand what is really shaping performance, and where focused attention can make the greatest difference.
My Methodology:
Root-to-Result®
Root-to-Result® is the proprietary methodology I use to get beneath the presenting issue, understand what is really driving it and focus attention where it will make the greatest difference.
It starts with the outcome or intent, the Fruit. Rather than simply accepting or challenging it, we test and clarify what matters most before exploring what will support or constrain it.
From there, Root-to-Result® works through the foundations beneath the outcome: principles and commitments, beliefs and instincts, behaviour and credibility, and how leadership influence holds up in the real world.
It can be used with individual senior leaders, founders or leadership teams.
The process returns to the Fruit, using real-world evidence to assess what has changed, what has held and what needs to evolve.
- 1 Fruit
Outcomes & IntentWhat outcome or intent matters most, and does it stand up to scrutiny?
2 Soil
Ethical FoundationWhat principles and commitments need to hold when the pressure is on?- 3 Roots
Beliefs & MindsetWhat beliefs, narratives and instincts are shaping how you respond? - 4 Trunk
Habits & BehaviourDo your beliefs and intentions translate into credible, consistent behaviour? - 5 Branches
Application & InfluenceDoes your influence hold when the stakes and pressure are real? - 6 Return to Fruit
Tangible, Aligned OutcomesWhat has changed, and does the original outcome still hold?
Why this work matters
What clients say
Craig’s coaching was a turning point in my career. He asks probing questions with kindness and sensitivity, allowing me to explore options.
Craig helped me shift perspective and gain clarity. He helped me see challenges from a new perspective, and I always looked forward to our sessions.
Craig helped me lead with greater clarity, calm and confidence in high-stakes moments. In a short space of time, I was able to identify several improvements that have helped me unlock personal performance.
I came in thinking I knew what the problem was, but Craig helped me look at it from different angles. That shift in perspective allowed me to realise that it was not only okay, but necessary.
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